A Little About Pay-Per-Click and Adwords Remarketing
Advertising on the internet has evolved into a very efficient medium. Instead of wasting thousands of dollars for traditional advertising avenues to get intangible results, it’s now very much possible to pay only for ads that reach their mark and targeted audience. No other online marketing medium offers this kind of targeted, on-demand, pay-as-you-get advertising. Period!
The king of search with a reach of billions is of course Google, and we specialize in managing your Google Adwords campaign. Just allocate how much you want to spend on Google adwords and our team of experts will manage your adwords campaign for maximum results. We even show you exactly how the campaign in working and when we need to modify it for best results.
Pay-Per-Click advertising is best used with landing pages designed specifically to convert your traffic into sales, PPC can be a very powerful marketing tool if used correctly. This means a targeting audience is seeing your ad and has chosen to go to the next step in doing business.
Imagine having a potential customer looking at a particular product on your website, but then proceeds to do something else. The next day, as they read their favorite blog or their social media feed, a banner ad features your website, reminding them of their interest in your product. They click the ad and you just gained a sale out of a potential customer who would have otherwise not bought it. This is the essence of an adwords remarketing campaign. Strategic reminders of an original interest in a product or service.
Remarketing is a highly efficient, often under-utilized tool which ‘marks’ a viewer whenever they land on your website. This mark allows specific, targeted ads to be displayed to the viewer even if they are already on other websites.